How we work

It’s simple:  we will successfully conclude the sale or rental or financing of your property or commercial property.

We will outlay our resources and skilled effort in return for your commitment to work with us.

With many years of wide-ranging experience in property and commercial business sales we can offer you a professional service which is confidential, comprehensive, personal and friendly.

Confidentially, using our extensive market knowledge, advertising and research, we will introduce your prospective buyers and will work one to one with you, managing all aspects of the sale, with an approach aimed at maximising your value.

We employ experience, knowledge and expertise to ensure you will receive the maximum fair value for your property or income producing property.

Our comprehensive service includes:

  •  Advice on planning the sale process according to your needs and objectives
  • A free written business and or property valuation
  • Preparation of the Summary Presentation describing your property, including a Budget for important financial information such as sales revenue, cash flow, profits, expenses, asset values and trends.
  • A targeted and effective marketing plan for your property. We offer confidential advertising in a variety of media, including selected print media, specialist trade publications and national and international websites.
  • Direct strategic approaches to suitable buyers that we identify together, Selection of qualified buyers – serious, willing and able  –Prime Capital find and deal with prospective buyers for you.

We are division of Top Property Selections (Pty) Ltd, a registered Estate Agent & Business Broker

What we do

Prime Capital’s sale process is as follows:


  1. Decision by you to sell – with a clear idea of what the desired outcome should be
  2. Free valuation and planning meeting – we want to understand the outcome you want
  3. Prime Capital will collate the key information on your business or commercial property – only basic financial information is needed at this stage.
  4. Prime Capital is instructed to sell your Business for its maximum value


  1. A Sale Summary and a marketing plan is prepared by Prime Capital and approved by you.
  2. Prime Capital advertises your sale in a variety of media – including online and through networking links.
  3. Prime Capital undertakes marketing and database research to locate, approach and qualify targeted purchasers
  4. Confidentiality agreements secured with prospective purchasers
  5. Prime Capital notify you of the interest by prospective purchasers and arranges a visit


  1. Prime Capital handles negotiations and prepares a terms summary for agreement in principle by the buyer and seller
  2. We prepare a comprehensive sale agreement and project plan. This plan will address important issues such as: legal issues, payment of deposits and the purchase price, financing arrangements, staff announcements, landlord negotiations, training and handover activities, licencing and permits and timetables.
  3. You accept the successful offer


  1. Deposit payment
  2. Purchasers undertake audit or due diligence and arrange their cash to pay for the purchase.
  3. Payment and handover implementation is project managed by Prime Capital

Key reasons for you to choose the Prime Capital team to sell your Bsuiness or Property include:

We will get the right price for your business (or property); we will get the best possible buyer and sales terms for your property – we will highlight positive aspects of your property, but also truthfully disclose all relevant issues so that everyone gets a fair deal with a heath post-sale relationship between all the parties.

We act confidentially; you don’t want your staff, competitors, suppliers or bankers to know that your property is for sale – there is a right time to tell them and all information or changes are only disclosed when the timing is appropriate.

We save you time – Prime Capital find and deal with prospective buyers for you. This means that you can concentrate on running your business while we find and deal with many potential buyers for your assets.


Timing is typically 3 months from the decision to sell until handover. Express sales can also be planned to meet specific timetables.

For more information about service provided by Prime Capital and what we will do for you, please call Robert on 082 256 4693 or email robert@primecapital.co.za